fractal
research

UX research that's actually useful

We work with clients in the consumer Internet space to design, execute, and synthesize user studies on products built for the next generation of consumers.

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what we do

We work with clients in the consumer Internet space to design and run user studies based on product needs. Services include prototyping, in-depth user interviews, user journeys, personas, focus groups, surveys, and product strategy consulting.We believe in a product-first approach. So much user research has very little value due to misalignments in stakeholder interests and overall business goals. We work with clients to make sure that this does not happen.

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About

Julie Young founded Fractal Research in 2019 to address the growing need for a UX research agency that specializes in consumer Internet and youth culture.Hundreds of consumer products are built each year designed primarily for Gen Z. This requires a unique UX research approach that integrates digital anthropology, lean prototyping, and deep product expertise in consumer.Julie was previously a UX researcher at Snap, Inc. where she led research efforts for Spectacles, maps, onboarding, 3D bitmoji, 3D stickers, and more. She has spent thousands of hours interviewing young people about their digital habits, and is always willing to talk your ear off about where the future is heading!